The team from MQDC's new-generation Whizdom brand worked with eco-conscious Whizdom
residents and staff from partner companies. Naphat 'Nine' Siamsomboon, Whizdom's latest
brand ambassador, also joined in the day's work.
The project aims to restore a 'watershed forest'. These ecosystems have special value as they
catch rainfall and feed it to streams and rivers, said Mr. Assada Kaeokhiao, President of the
Whizdom brand at MQDC.
"Whizdom Re-forest is already bringing long-term benefits to this forest," he said.
"Building further on our work in previous years we're seeing the forest gradually recover to its
original condition. True to MQDC's vision of 'for all well-being', we are bringing well-being to
forest plants and animals and also local communities. Forests support many livelihoods and also
collect rainfall and help prevent floods."
Over a full day's work at Prachin Buri, the 700 volunteers planted 10,000 saplings. The trees
were selected by an 'online planting' activity. Visitors to the Whizdom Re-forest Facebook page
picked the saplings from 13 species. Each is carefully selected for the Khao E-To forest.
The teams also constructed 9 check dams. These barriers of wood and stone slow rainwater
runoff. By keeping water in the forest for longer they further help to revive ecosystems.
To find out more about Whizdom Re-forest please visit: